feat(landing): add PostHog tracking for CTA clicks, demo requests, an…

…d prompt submissions (#3994) * feat(landing): add PostHog tracking for CTA clicks, demo requests, and prompt submissions * lint * fix(landing): correct import ordering per project conventions * chore(landing): apply linter import sorting
simstudioai · waleedlatif1 · Apr 7, 2026 · Apr 6, 2026 · Apr 6, 2026 · Apr 6, 2026
commit cd5cee303397f1e31b3055d984bfb0a4d3ff2814
diff --git a/apps/sim/app/(landing)/components/demo-request/demo-request-modal.tsx b/apps/sim/app/(landing)/components/demo-request/demo-request-modal.tsx
@@ -13,6 +13,7 @@ import {
   Textarea,
 } from '@/components/emcn'
 import { Check } from '@/components/emcn/icons'
+import { captureClientEvent } from '@/lib/posthog/client'
 import {
   DEMO_REQUEST_COMPANY_SIZE_OPTIONS,
   type DemoRequestPayload,
@@ -163,6 +164,9 @@ export function DemoRequestModal({ children, theme = 'dark' }: DemoRequestModalP
         }
 
         setSubmitSuccess(true)
+        captureClientEvent('landing_demo_request_submitted', {
+          company_size: parsed.data.companySize,
+        })
       } catch (error) {
         setSubmitError(
           error instanceof Error

diff --git a/apps/sim/app/(landing)/components/footer/footer-cta.tsx b/apps/sim/app/(landing)/components/footer/footer-cta.tsx
@@ -3,7 +3,9 @@
 import { useCallback, useRef, useState } from 'react'
 import { ArrowUp } from 'lucide-react'
 import Link from 'next/link'
+import { captureClientEvent } from '@/lib/posthog/client'
 import { useLandingSubmit } from '@/app/(landing)/components/landing-preview/components/landing-preview-panel/landing-preview-panel'
+import { trackLandingCta } from '@/app/(landing)/landing-analytics'
 import { useAnimatedPlaceholder } from '@/hooks/use-animated-placeholder'
 
 const MAX_HEIGHT = 120
@@ -21,6 +23,7 @@ export function FooterCTA() {
 
   const handleSubmit = useCallback(() => {
     if (isEmpty) return
+    captureClientEvent('landing_prompt_submitted', {})
     landingSubmit(inputValue)
   }, [isEmpty, inputValue, landingSubmit])
 
@@ -94,12 +97,22 @@ export function FooterCTA() {
           target='_blank'
           rel='noopener noreferrer'
           className={`${CTA_BUTTON} border-[var(--landing-border-strong)] text-[var(--landing-text)] transition-colors hover:bg-[var(--landing-bg-elevated)]`}
+          onClick={() =>
+            trackLandingCta({
+              label: 'Docs',
+              section: 'footer_cta',
+              destination: 'https://docs.sim.ai',
+            })
+          }
         >
           Docs
         </a>
         <Link
           href='/signup'
           className={`${CTA_BUTTON} gap-2 border-white bg-white text-black transition-colors hover:border-[#E0E0E0] hover:bg-[#E0E0E0]`}
+          onClick={() =>
+            trackLandingCta({ label: 'Get started', section: 'footer_cta', destination: '/signup' })
+          }
         >
           Get started
         </Link>

diff --git a/apps/sim/app/(landing)/components/hero/hero.tsx b/apps/sim/app/(landing)/components/hero/hero.tsx
@@ -3,6 +3,7 @@
 import dynamic from 'next/dynamic'
 import Link from 'next/link'
 import { DemoRequestModal } from '@/app/(landing)/components/demo-request/demo-request-modal'
+import { trackLandingCta } from '@/app/(landing)/landing-analytics'
 
 const LandingPreview = dynamic(
   () =>
@@ -57,6 +58,9 @@ export default function Hero() {
               type='button'
               className={`${CTA_BASE} border-[var(--landing-border-strong)] bg-transparent text-[var(--landing-text)] transition-colors hover:bg-[var(--landing-bg-elevated)]`}
               aria-label='Get a demo'
+              onClick={() =>
+                trackLandingCta({ label: 'Get a demo', section: 'hero', destination: 'demo_modal' })
+              }
             >
               Get a demo
             </button>
@@ -65,6 +69,9 @@ export default function Hero() {
             href='/signup'
             className={`${CTA_BASE} gap-2 border-white bg-white text-black transition-colors hover:border-[#E0E0E0] hover:bg-[#E0E0E0]`}
             aria-label='Get started with Sim'
+            onClick={() =>
+              trackLandingCta({ label: 'Get started', section: 'hero', destination: '/signup' })
+            }
           >
             Get started
           </Link>

diff --git a/...ding)/components/landing-preview/components/landing-preview-home/landing-preview-home.tsx b/...ding)/components/landing-preview/components/landing-preview-home/landing-preview-home.tsx
@@ -5,6 +5,7 @@ import { AnimatePresence, motion } from 'framer-motion'
 import { ArrowUp, Table } from 'lucide-react'
 import { Blimp, Checkbox, ChevronDown } from '@/components/emcn'
 import { TypeBoolean, TypeNumber, TypeText } from '@/components/emcn/icons'
+import { captureClientEvent } from '@/lib/posthog/client'
 import { useLandingSubmit } from '@/app/(landing)/components/landing-preview/components/landing-preview-panel/landing-preview-panel'
 import { EASE_OUT } from '@/app/(landing)/components/landing-preview/components/landing-preview-workflow/workflow-data'
 import { useAnimatedPlaceholder } from '@/hooks/use-animated-placeholder'
@@ -151,6 +152,7 @@ export const LandingPreviewHome = memo(function LandingPreviewHome({
 
   const handleSubmit = useCallback(() => {
     if (isEmpty) return
+    captureClientEvent('landing_prompt_submitted', {})
     landingSubmit(inputValue)
   }, [isEmpty, inputValue, landingSubmit])
 

diff --git a/...ng)/components/landing-preview/components/landing-preview-panel/landing-preview-panel.tsx b/...ng)/components/landing-preview/components/landing-preview-panel/landing-preview-panel.tsx
@@ -9,6 +9,7 @@ import { createPortal } from 'react-dom'
 import { Blimp, BubbleChatPreview, ChevronDown, MoreHorizontal, Play } from '@/components/emcn'
 import { AgentIcon, HubspotIcon, OpenAIIcon, SalesforceIcon } from '@/components/icons'
 import { LandingPromptStorage } from '@/lib/core/utils/browser-storage'
+import { captureClientEvent } from '@/lib/posthog/client'
 import {
   EASE_OUT,
   type EditorPromptData,
@@ -147,6 +148,7 @@ export const LandingPreviewPanel = memo(function LandingPreviewPanel({
 
   const handleSubmit = useCallback(() => {
     if (isEmpty) return
+    captureClientEvent('landing_prompt_submitted', {})
     landingSubmit(inputValue)
   }, [isEmpty, inputValue, landingSubmit])
 

diff --git a/apps/sim/app/(landing)/components/navbar/navbar.tsx b/apps/sim/app/(landing)/components/navbar/navbar.tsx
@@ -13,6 +13,7 @@ import {
 } from '@/app/(landing)/components/navbar/components/blog-dropdown'
 import { DocsDropdown } from '@/app/(landing)/components/navbar/components/docs-dropdown'
 import { GitHubStars } from '@/app/(landing)/components/navbar/components/github-stars'
+import { trackLandingCta } from '@/app/(landing)/landing-analytics'
 import { getBrandConfig } from '@/ee/whitelabeling'
 
 type DropdownId = 'docs' | 'blog' | null
@@ -212,6 +213,13 @@ export default function Navbar({ logoOnly = false, blogPosts = [] }: NavbarProps
                 href='/workspace'
                 className='inline-flex h-[30px] items-center gap-[7px] rounded-[5px] border border-[var(--white)] bg-[var(--white)] px-[9px] text-[13.5px] text-black transition-colors hover:border-[#E0E0E0] hover:bg-[#E0E0E0]'
                 aria-label='Go to app'
+                onClick={() =>
+                  trackLandingCta({
+                    label: 'Go to App',
+                    section: 'navbar',
+                    destination: '/workspace',
+                  })
+                }
               >
                 Go to App
               </Link>
@@ -221,13 +229,23 @@ export default function Navbar({ logoOnly = false, blogPosts = [] }: NavbarProps
                   href='/login'
                   className='inline-flex h-[30px] items-center rounded-[5px] border border-[var(--landing-border-strong)] px-[9px] text-[13.5px] text-[var(--landing-text)] transition-colors hover:bg-[var(--landing-bg-elevated)]'
                   aria-label='Log in'
+                  onClick={() =>
+                    trackLandingCta({ label: 'Log in', section: 'navbar', destination: '/login' })
+                  }
                 >
                   Log in
                 </Link>
                 <Link
                   href='/signup'
                   className='inline-flex h-[30px] items-center gap-[7px] rounded-[5px] border border-[var(--white)] bg-[var(--white)] px-2.5 text-[13.5px] text-black transition-colors hover:border-[#E0E0E0] hover:bg-[#E0E0E0]'
                   aria-label='Get started with Sim'
+                  onClick={() =>
+                    trackLandingCta({
+                      label: 'Get started',
+                      section: 'navbar',
+                      destination: '/signup',
+                    })
+                  }
                 >
                   Get started
                 </Link>
@@ -303,7 +321,14 @@ export default function Navbar({ logoOnly = false, blogPosts = [] }: NavbarProps
                 <Link
                   href='/workspace'
                   className='flex h-[32px] items-center justify-center rounded-[5px] border border-[var(--white)] bg-[var(--white)] text-[14px] text-black transition-colors active:bg-[#E0E0E0]'
-                  onClick={() => setMobileMenuOpen(false)}
+                  onClick={() => {
+                    trackLandingCta({
+                      label: 'Go to App',
+                      section: 'navbar',
+                      destination: '/workspace',
+                    })
+                    setMobileMenuOpen(false)
+                  }}
                   aria-label='Go to app'
                 >
                   Go to App
@@ -313,15 +338,25 @@ export default function Navbar({ logoOnly = false, blogPosts = [] }: NavbarProps
                   <Link
                     href='/login'
                     className='flex h-[32px] items-center justify-center rounded-[5px] border border-[var(--landing-border-strong)] text-[14px] text-[var(--landing-text)] transition-colors active:bg-[var(--landing-bg-elevated)]'
-                    onClick={() => setMobileMenuOpen(false)}
+                    onClick={() => {
+                      trackLandingCta({ label: 'Log in', section: 'navbar', destination: '/login' })
+                      setMobileMenuOpen(false)
+                    }}
                     aria-label='Log in'
                   >
                     Log in
                   </Link>
                   <Link
                     href='/signup'
                     className='flex h-[32px] items-center justify-center rounded-[5px] border border-[var(--white)] bg-[var(--white)] text-[14px] text-black transition-colors active:bg-[#E0E0E0]'
-                    onClick={() => setMobileMenuOpen(false)}
+                    onClick={() => {
+                      trackLandingCta({
+                        label: 'Get started',
+                        section: 'navbar',
+                        destination: '/signup',
+                      })
+                      setMobileMenuOpen(false)
+                    }}
                     aria-label='Get started with Sim'
                   >
                     Get started

diff --git a/apps/sim/app/(landing)/components/pricing/pricing.tsx b/apps/sim/app/(landing)/components/pricing/pricing.tsx
@@ -3,6 +3,7 @@
 import Link from 'next/link'
 import { Badge } from '@/components/emcn'
 import { DemoRequestModal } from '@/app/(landing)/components/demo-request/demo-request-modal'
+import { trackLandingCta } from '@/app/(landing)/landing-analytics'
 
 interface PricingTier {
   id: string
@@ -150,6 +151,13 @@ function PricingCard({ tier }: PricingCardProps) {
                 <button
                   type='button'
                   className='flex h-[32px] w-full items-center justify-center rounded-[5px] border border-[var(--landing-border-light)] bg-transparent px-2.5 font-[430] font-season text-[14px] text-[var(--landing-text-dark)] transition-colors hover:bg-[var(--landing-bg-hover)]'
+                  onClick={() =>
+                    trackLandingCta({
+                      label: tier.cta.label,
+                      section: 'pricing',
+                      destination: 'demo_modal',
+                    })
+                  }
                 >
                   {tier.cta.label}
                 </button>
@@ -158,13 +166,27 @@ function PricingCard({ tier }: PricingCardProps) {
               <Link
                 href={tier.cta.href || '/signup'}
                 className='flex h-[32px] w-full items-center justify-center rounded-[5px] border border-[#1D1D1D] bg-[#1D1D1D] px-2.5 font-[430] font-season text-[14px] text-white transition-colors hover:border-[var(--landing-border)] hover:bg-[var(--landing-bg-elevated)]'
+                onClick={() =>
+                  trackLandingCta({
+                    label: tier.cta.label,
+                    section: 'pricing',
+                    destination: tier.cta.href || '/signup',
+                  })
+                }
               >
                 {tier.cta.label}
               </Link>
             ) : (
               <Link
                 href={tier.cta.href || '/signup'}
                 className='flex h-[32px] w-full items-center justify-center rounded-[5px] border border-[var(--landing-border-light)] px-2.5 font-[430] font-season text-[14px] text-[var(--landing-text-dark)] transition-colors hover:bg-[var(--landing-bg-hover)]'
+                onClick={() =>
+                  trackLandingCta({
+                    label: tier.cta.label,
+                    section: 'pricing',
+                    destination: tier.cta.href || '/signup',
+                  })
+                }
               >
                 {tier.cta.label}
               </Link>

diff --git a/apps/sim/app/(landing)/landing-analytics.tsx b/apps/sim/app/(landing)/landing-analytics.tsx
@@ -2,7 +2,8 @@
 
 import { useEffect } from 'react'
 import { usePostHog } from 'posthog-js/react'
-import { captureEvent } from '@/lib/posthog/client'
+import { captureClientEvent, captureEvent } from '@/lib/posthog/client'
+import type { PostHogEventMap } from '@/lib/posthog/events'
 
 export function LandingAnalytics() {
   const posthog = usePostHog()
@@ -13,3 +14,11 @@ export function LandingAnalytics() {
 
   return null
 }
+
+/**
+ * Fire-and-forget tracker for landing page CTA clicks.
+ * Uses the non-hook client so it works in any click handler without requiring a PostHog provider ref.
+ */
+export function trackLandingCta(props: PostHogEventMap['landing_cta_clicked']): void {
+  captureClientEvent('landing_cta_clicked', props)
+}
diff --git a/apps/sim/lib/posthog/events.ts b/apps/sim/lib/posthog/events.ts
@@ -14,6 +14,18 @@ export interface PostHogEventMap {
 
   landing_page_viewed: Record<string, never>
 
+  landing_cta_clicked: {
+    label: string
+    section: 'hero' | 'navbar' | 'footer_cta' | 'pricing'
+    destination: string
+  }
+
+  landing_demo_request_submitted: {
+    company_size: string
+  }
+
+  landing_prompt_submitted: Record<string, never>
+
   signup_page_viewed: Record<string, never>
 
   subscription_created: {