Hi, I’m Daira Chala — a Business & Marketing Data Analyst with a background in Industrial Engineering.
I use data analysis and visualization to support business decision-making through KPI tracking, dashboard development, and performance analysis. My work combines analytical thinking with business understanding across marketing and insurance environments.
💻 This portfolio showcases projects developed using Power BI, SQL, Python, and Excel, focused on data exploration, reporting, and actionable insights.
📊 Areas of interest:
- Data Analytics & Business Intelligence
- Marketing & Performance Analytics
- Dashboard Development
- Data Quality & Reporting
🚀 Projects included:
- Interactive Power BI dashboards
- SQL-based data analysis
- Marketing performance analysis
- Business-focused analytics projects
👉 Want to connect with me?
- 📊 Data Jobs Dashboard
- 🎮 Video Game Sales Analysis (Ice Store)
- 🆎 A/B Test for Online Store
- 🛒 Marketing Optimization – Showz