Hi, Iโm Daira Chala โ a Business & Marketing Data Analyst with a background in Industrial Engineering.
I use data analysis and visualization to support business decision-making through KPI tracking, dashboard development, and performance analysis. My work combines analytical thinking with business understanding across marketing and insurance environments.
๐ป This portfolio showcases projects developed using Power BI, SQL, Python, and Excel, focused on data exploration, reporting, and actionable insights.
๐ Areas of interest:
- Data Analytics & Business Intelligence
- Marketing & Performance Analytics
- Dashboard Development
- Data Quality & Reporting
๐ Projects included:
- Interactive Power BI dashboards
- SQL-based data analysis
- Marketing performance analysis
- Business-focused analytics projects
