Plausible Analytics

Wrapping up April with numbers we've never seen before! First time crossing 4k trial signups and 1k new paid subscribers in a single month. 🎉 Still no growth hacks, just organic growth doing its magic. Thanks for showing us love. 🫶

If your “conversion rate calculator” is: → a Google Sheet → with 7 tabs → and 3 broken formulas we made something for you. 3 dead-simple calculators. No setup. No clutter. Just answers.

User Journeys is finally taking shape 😍👇

Why does Facebook show up 12 times in your campaign report when you only ran 3 ads? Inconsistent UTM parameters. One person writes "Facebook" with a capital F. Another uses "facebook" lowercase. A third accidentally adds a space. Your analytics splits them into separate entries, making trends impossible to spot. We built a UTM checker to fix this. Drop your link in, get instant feedback on formatting issues, and copy a cleaned-up version.

Now you can create UTM links directly in Plausible 😄

Google Analytics serves Google first. You get what's left over. That's why the interface changes in ways that don't help you. Why simple features take years (if they arrive at all). Why privacy compliance falls on your shoulders. Their strategic goal is feeding the ad machine and collecting data. Your goal is understanding your visitors. Those don't align. Free tools cost you in other ways.

Startup culture celebrates hustle. • 16-hour shifts • Late nights • “Always grinding” What it ignores: • Decision fatigue • Chronic stress • Losing interest in something you once loved So instead of pushing harder, we cut the things that don't matter. Both in the product and in our working culture. We don't believe in outworking others. But building things that solve real problems. Result: More clarity. Better decisions. Better sleep.

Our stats comparisons are much more accurate now! Until now, “today vs previous day” meant comparing a partial day to a full one...which is why today's traffic always looked like it was declining. That’s fixed. Now, we compare today to the same time yesterday so your comparisons are much more accurate, consistent and fair! Want the old behaviour? Use “vs custom period” to select and compare against a full day. Ideal for seeing if today's graph is trending in a similar way, spotting early patterns and performance changes throughout the day.

Comparing stats for only equal time ranges? "7 days vs 7 days," "30 vs 30." Think again. In Plausible, you can also compare unequal time ranges, like: • 3-day weekend sale performance vs that full week • A launch week traffic spike vs that full month • Summer break dip vs last quarter Better comparisons → better insights.

We just added strict order funnels to Plausible. You can now require visitors to go from one step to the next with no other actions in between. Perfect for measuring tightly defined conversion paths without noise.