Other restricted businesses

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.

Google uses continuous reviews and feedback from users, regulators, and consumer protection authorities to help identify products and services that are prone to abuse and user exploitation. Google Ads may limit or stop ads from businesses that pose an unreasonable risk to user safety or experience, even if they comply with other policies.

Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

On this page

An image showing the legend for Financial Services.

Learn more about the “Eligible (Limited)” status.

Government documents and official services

An icon showing the Certification required for Financial Services. Only certified governments and authorized providers may run ads that promote direct acquisition of specific government documents and services.

Government documents and services are official documents issued by the government and official services rendered by the government.

An authorized provider is an advertiser that has explicit permission from a government to provide a specific government document or service. To become an authorized provider, your domain must be linked from an official government website and explicitly referenced as authorized by that government to provide a specific government document or service.

Learn more about the Government documents and official services policy.

Free desktop software

An icon showing the Certification required for Financial Services. Google Ads restricts the promotion of free desktop software. You must apply to advertise free desktop software as an authoritative distribution site and ensure the ad contains the name of the software.

Learn more about the Free desktop software policy.

Event ticket sale

An icon showing the Certification required for Financial Services. Promotion of live event ticket sales is only allowed if you have confirmation of eligibility from Google. To obtain confirmation of eligibility, your ad’s destinations may need to meet specific requirements.

Learn more about the Event ticket sale policy.

Third-party consumer technical support

red x mark Technical support for consumer technology products and online services provided by third-party providers is not allowed.

Learn more about the Third-party customer technical support policy.

Solicitation of funds

An icon showing the Certification required for Financial Services. Soliciting funds or donations is only allowed when done on behalf of a politician, political party, or tax-exempt charity. The ad’s destination must clearly indicate the tax-exempt status by including a charity number or a tax exemption number.

Learn more about the Solicitation of funds policy.

High Fat Sugar Salt Food and Beverage Ads

An icon showing the Certification required for Financial Services. Google Ads restricts the promotion of High Fat Sugar Salt (HFSS) Food and Beverage (F&B) in the United Kingdom and European Union on the Google Display Network and Youtube.

Learn more about the High Fat Sugar Salt Food and Beverage Ads policy.

Local services

An icon showing the Certification required for Financial Services. Some locations have restrictions for ads promoting local services or require that you complete advanced verification before your ads can run.

Learn more about the Local Services policy.

Consumer advisories

An icon showing the Certification required for Financial Services. Consumer advisories are alerts that provide information about the risks and benefits of certain products and services. Google may limit how ads are served for businesses where consumer advisories are common.

Learn more about the Consumer advisories policy.

Call directory, forwarding, and recording services

red x mark Promotions for call directory, forwarding, and recording services are not allowed.

Learn more about the Call directory, forwarding and recording services policy.

Bail bond services

red x mark Promotion of bail bonds services that offer to act as surety in order to secure bail for a defendant is not allowed.

Learn more about the Bail bond services policy.

Dating services Japan

An icon showing the Certification required for Financial Services. You must apply to advertise online dating services that target Japan. Your ads are also required to include a warning display "18禁" or “18+”.

You must also apply to advertise for Dating and companionship ads.

Learn more about the Dating services Japan policy.

Regional restrictions

As part of our recent suspension of ads in Russia, we will also pause ads on Google properties and networks globally for advertisers based in Russia.

Due to the ongoing war in Ukraine, we will be temporarily pausing Google ads from serving to users located in Russia.

Need help?

If you have questions about the policies, review the policy guidelines and examples provided or contact Google Ads Support.

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