THE #1 AI-POWERED EMAIL MARKETING AND AUTOMATIONS PLATFORM*
Data-driven marketing without the complexity
EMAIL & SMS FOR E-COMMERCE
Effortless growth, powered by your data
EMAIL & SMS FOR SMALL BUSINESS
AI-powered marketing that brings customers to your front door
Keep your community engaged with tools that make email easy
EMAIL & SMS FOR PROFESSIONALS
Connect with clients, expand your list, and grow your business
EMAIL MARKETING FOR CONTENT CREATORS
Grow your list, learn about your audience, and drive more ROI
Recommended for your business
Marketing that delivers results
For 24 years, Mailchimp has helped millions of businesses get more opens, clicks, and sales.
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97% more clicks
Customers saw up to 97% higher click rates when they used both email & SMS.*
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See up to 30x ROI
E-commerce businesses see up to 30x ROI* using Mailchimp’s Standard Plan.
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99% delivery rate
Customers experience 99.99% transactional email delivery rates.*
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Use powerful AI tools
Our customers have sent over 9.8 billion emails with AI-generated content.*
Get started easily with a personalized product tour
An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*
Try our Standard plan for 50% off!
Spend less to grow more with 50% off for 12 months, even if you change to our Premium or Essentials plans. Cancel or downgrade to our basic Free plan at any time.
Enjoy 50% off for 12 months, even if you change to a Premium or Essentials plan. Cancel or downgrade to a Free plan at any time.
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Generative AI features
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Actionable insights into audience growth and conversion funnels
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Enhanced automations
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Custom-coded email templates
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Customizable Popup forms
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Personalized onboarding
Standard
Send up to 6,000 emails each month.
Save 50%
per month for 12 months
Then, starts at per month†
†See Offer Terms. Overages apply if contact or email send limit is exceeded. Learn More
The ultimate expert-assisted platform for growth at scale
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Larger contact list? Call +1 (800) 330-4838 for custom pricing, annual plans, demos, and more. Contact sales.
Premium
Send up to 150,000 emails each month.
Save 50%
per month for 12 months
Then, starts at per month†
†See Offer Terms. Overages apply if contact or email send limit is exceeded. Learn More
Larger contact list? Call +1 (800) 330-4838 for custom pricing, annual plans, demos, and more. Contact sales.
Plus support for 300+ Integrations
Millions of users trust us with their email marketing. You can too.
*Disclaimers
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on the number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- #1 email marketing and automation platform: Based on May 2025 publicly available data on competitors' number of customers.
- SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- 97% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 1/05/25.
- 30X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results vary.
- 27X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp email campaigns from 12/1/24-11/30/25
- Availability of features and functionality varies by plan type. For details, view plans and pricing.
- 3.1 Billion Emails Sent: Based on InLine AI Assistant feature for December 2023 - August 2024. Standard and Premium plans only.
- Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
*Free Trial Terms: No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 100 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan’s full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly or annually at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan’s full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.
*Free Trial Terms: No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 10,000 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan’s full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly or annually at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan’s full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.