diff --git a/packages/google-cloud-bigtable/google/cloud/bigtable/data/execute_query/_parameters_formatting.py b/packages/google-cloud-bigtable/google/cloud/bigtable/data/execute_query/_parameters_formatting.py
index 816e9fbe1180..878d4650a71b 100644
--- a/packages/google-cloud-bigtable/google/cloud/bigtable/data/execute_query/_parameters_formatting.py
+++ b/packages/google-cloud-bigtable/google/cloud/bigtable/data/execute_query/_parameters_formatting.py
@@ -39,7 +39,7 @@ def _format_execute_query_view_params(
             raise TypeError(
                 f"View parameter {key} must be a string, got {type(value).__name__}"
             )
-        result_values[key] = Value(string_value=value)
+        result_values[key] = _convert_value_to_pb_value_dict(value, SqlType.String())
 
     return result_values
 
diff --git a/packages/google-cloud-bigtable/tests/unit/data/_async/test_client.py b/packages/google-cloud-bigtable/tests/unit/data/_async/test_client.py
index 8d2aa9872d01..626eb1bf9085 100644
--- a/packages/google-cloud-bigtable/tests/unit/data/_async/test_client.py
+++ b/packages/google-cloud-bigtable/tests/unit/data/_async/test_client.py
@@ -3558,6 +3558,8 @@ async def test_execute_query_with_view_parameters(
         request = execute_query_mock.call_args[0][0]
         assert "user_id" in request.view_parameters
         assert request.view_parameters["user_id"].string_value == "alice"
+        val_type = request.view_parameters["user_id"].type_
+        assert type(val_type).to_dict(val_type) == {"string_type": {}}
 
     @CrossSync.pytest
     async def test_execute_query_with_view_parameters_invalid_type(
diff --git a/packages/google-cloud-bigtable/tests/unit/data/_sync_autogen/test_client.py b/packages/google-cloud-bigtable/tests/unit/data/_sync_autogen/test_client.py
index ca5158381774..f21900e7aaa3 100644
--- a/packages/google-cloud-bigtable/tests/unit/data/_sync_autogen/test_client.py
+++ b/packages/google-cloud-bigtable/tests/unit/data/_sync_autogen/test_client.py
@@ -3019,6 +3019,8 @@ def test_execute_query_with_view_parameters(
         request = execute_query_mock.call_args[0][0]
         assert "user_id" in request.view_parameters
         assert request.view_parameters["user_id"].string_value == "alice"
+        val_type = request.view_parameters["user_id"].type_
+        assert type(val_type).to_dict(val_type) == {"string_type": {}}
 
     def test_execute_query_with_view_parameters_invalid_type(
         self, client, execute_query_mock, prepare_mock