diff --git a/devtools/projects/shell-browser/src/app/background.ts b/devtools/projects/shell-browser/src/app/background.ts
index 84a566761b8..f25ed052d6b 100644
--- a/devtools/projects/shell-browser/src/app/background.ts
+++ b/devtools/projects/shell-browser/src/app/background.ts
@@ -24,7 +24,19 @@ function getPopUpName(ng: AngularDetection): string {
   return 'supported.html';
 }
 
+function checkGoogler(): void {
+  fetch('https://g3doc.corp.google.com/does/not/exist/for/angular/devtools', {
+    mode: 'no-cors',
+  })
+    .then(() => chrome.storage.local.set({isGoogler: true}))
+    .catch(() => chrome.storage.local.set({isGoogler: false}));
+}
+
 if (chrome !== undefined && chrome.runtime !== undefined) {
+  // Check on extension install/update as well as on every background service worker startup/wake-up.
+  chrome.runtime.onInstalled?.addListener(checkGoogler);
+  checkGoogler();
+
   const isManifestV3 = chrome.runtime.getManifest().manifest_version === 3;
 
   const browserAction = (() => {
diff --git a/devtools/projects/shell-browser/src/devtools.ts b/devtools/projects/shell-browser/src/devtools.ts
index c4917576baf..078a5de989e 100644
--- a/devtools/projects/shell-browser/src/devtools.ts
+++ b/devtools/projects/shell-browser/src/devtools.ts
@@ -16,69 +16,77 @@
 const DEEP_LINK_SCHEME = 'angular-devtools';
 
 const theme = chrome.devtools.panels.themeName;
-chrome.devtools.panels.create(
-  'Angular',
-  // Firefox specifically displays the icon in the tab.
-  // the bw icon wasn't visible in dark mode
-  theme === 'dark' ? 'assets/icon16.png' : 'assets/icon-bw16.png',
-  'index.html',
-  (panel) => {
-    // Keep a reference to the panel's window so we can post messages
-    // even if the panel is already visible (onShown won't re-fire).
-    let currentPanelWindow: Window | null = null;
-    panel.onShown.addListener((panelWindow: Window) => {
-      currentPanelWindow = panelWindow;
-    });
-    panel.onHidden.addListener(() => {
-      currentPanelWindow = null;
-    });
 
-    // Register a handler for deep links from the Chrome Performance panel.
-    // When the user clicks on an Angular performance entry (e.g. a component lifecycle hook),
-    // Chrome calls this handler with the deep link URL, activating the Angular DevTools panel
-    // and navigating to the relevant component.
-    //
-    // The optional `urlScheme` second parameter on `setOpenResourceHandler` is a Chrome 140+
-    // extension that registers this handler exclusively for URLs with the given scheme.
-    // It is not yet reflected in the official chrome.devtools.panels in @types/chrome
-    // see: https://issues.chromium.org/issues/427430112
-    //
-    // NOTE: This feature requires the following Chrome flag to be enabled:
-    //   chrome://flags/#enable-devtools-deep-link-via-extensibility-api
-    type OpenResourceHandler = (
-      callback: (resource: {url: string}) => void,
-      urlScheme?: string,
-    ) => void;
+chrome.storage.local.get('isGoogler', (res) => {
+  const isGoogler = res['isGoogler'] === true;
+  createDevToolsPanel(isGoogler ? 'Angular & Wiz' : 'Angular');
+});
 
-    const setHandler = chrome.devtools.panels.setOpenResourceHandler as OpenResourceHandler;
+function createDevToolsPanel(title: string) {
+  chrome.devtools.panels.create(
+    title,
+    // Firefox specifically displays the icon in the tab.
+    // the bw icon wasn't visible in dark mode
+    theme === 'dark' ? 'assets/icon16.png' : 'assets/icon-bw16.png',
+    'index.html',
+    (panel) => {
+      // Keep a reference to the panel's window so we can post messages
+      // even if the panel is already visible (onShown won't re-fire).
+      let currentPanelWindow: Window | null = null;
+      panel.onShown.addListener((panelWindow: Window) => {
+        currentPanelWindow = panelWindow;
+      });
+      panel.onHidden.addListener(() => {
+        currentPanelWindow = null;
+      });
 
-    setHandler((resource: {url: string}) => {
-      // Extract the instance ID from "angular-devtools://component/{instanceId}".
-      const match = resource.url.match(/^angular-devtools:\/\/component\/(\d+)$/);
-      if (!match) return;
+      // Register a handler for deep links from the Chrome Performance panel.
+      // When the user clicks on an Angular performance entry (e.g. a component lifecycle hook),
+      // Chrome calls this handler with the deep link URL, activating the Angular DevTools panel
+      // and navigating to the relevant component.
+      //
+      // The optional `urlScheme` second parameter on `setOpenResourceHandler` is a Chrome 140+
+      // extension that registers this handler exclusively for URLs with the given scheme.
+      // It is not yet reflected in the official chrome.devtools.panels in @types/chrome
+      // see: https://issues.chromium.org/issues/427430112
+      //
+      // NOTE: This feature requires the following Chrome flag to be enabled:
+      //   chrome://flags/#enable-devtools-deep-link-via-extensibility-api
+      type OpenResourceHandler = (
+        callback: (resource: {url: string}) => void,
+        urlScheme?: string,
+      ) => void;
 
-      const instanceId = parseInt(match[1], 10);
+      const setHandler = chrome.devtools.panels.setOpenResourceHandler as OpenResourceHandler;
 
-      panel.show();
+      setHandler((resource: {url: string}) => {
+        // Extract the instance ID from "angular-devtools://component/{instanceId}".
+        const match = resource.url.match(/^angular-devtools:\/\/component\/(\d+)$/);
+        if (!match) return;
 
-      // Post immediately if the panel is already visible; otherwise wait for onShown.
-      if (currentPanelWindow) {
-        currentPanelWindow.postMessage({type: 'angular-devtools-deep-link', instanceId}, '*');
-      } else {
-        const onShown = (panelWindow: Window) => {
-          panel.onShown.removeListener(onShown);
+        const instanceId = parseInt(match[1], 10);
 
-          panelWindow.postMessage(
-            {
-              type: 'angular-devtools-deep-link',
-              instanceId,
-            },
-            '*',
-          );
-        };
+        panel.show();
 
-        panel.onShown.addListener(onShown);
-      }
-    }, DEEP_LINK_SCHEME);
-  },
-);
+        // Post immediately if the panel is already visible; otherwise wait for onShown.
+        if (currentPanelWindow) {
+          currentPanelWindow.postMessage({type: 'angular-devtools-deep-link', instanceId}, '*');
+        } else {
+          const onShown = (panelWindow: Window) => {
+            panel.onShown.removeListener(onShown);
+
+            panelWindow.postMessage(
+              {
+                type: 'angular-devtools-deep-link',
+                instanceId,
+              },
+              '*',
+            );
+          };
+
+          panel.onShown.addListener(onShown);
+        }
+      }, DEEP_LINK_SCHEME);
+    },
+  );
+}