diff --git a/allure-java-commons/src/main/java/io/qameta/allure/Link.java b/allure-java-commons/src/main/java/io/qameta/allure/Link.java
index 2a7f15a02..666da86a4 100644
--- a/allure-java-commons/src/main/java/io/qameta/allure/Link.java
+++ b/allure-java-commons/src/main/java/io/qameta/allure/Link.java
@@ -15,6 +15,8 @@
  */
 package io.qameta.allure;
 
+import io.qameta.allure.util.ResultsUtils;
+
 import java.lang.annotation.Documented;
 import java.lang.annotation.ElementType;
 import java.lang.annotation.Inherited;
@@ -66,5 +68,5 @@
      *
      * @return the link type.
      */
-    String type() default "custom";
+    String type() default ResultsUtils.CUSTOM_LINK_TYPE;
 }
diff --git a/allure-java-commons/src/main/java/io/qameta/allure/LinkAnnotation.java b/allure-java-commons/src/main/java/io/qameta/allure/LinkAnnotation.java
new file mode 100644
index 000000000..6b5ee1220
--- /dev/null
+++ b/allure-java-commons/src/main/java/io/qameta/allure/LinkAnnotation.java
@@ -0,0 +1,55 @@
+/*
+ *  Copyright 2019 Qameta Software OÜ
+ *
+ *  Licensed under the Apache License, Version 2.0 (the "License");
+ *  you may not use this file except in compliance with the License.
+ *  You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ *  Unless required by applicable law or agreed to in writing, software
+ *  distributed under the License is distributed on an "AS IS" BASIS,
+ *  WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ *  See the License for the specific language governing permissions and
+ *  limitations under the License.
+ */
+package io.qameta.allure;
+
+import java.lang.annotation.Documented;
+import java.lang.annotation.ElementType;
+import java.lang.annotation.Inherited;
+import java.lang.annotation.Retention;
+import java.lang.annotation.RetentionPolicy;
+import java.lang.annotation.Target;
+
+import static io.qameta.allure.util.ResultsUtils.CUSTOM_LINK_TYPE;
+
+/**
+ * Marker annotation. Annotations marked by this annotation will be discovered
+ * by Allure and added to test results as a link.
+ *
+ * @see Link
+ * @see TmsLink
+ * @see Issue
+ */
+@Documented
+@Inherited
+@Retention(RetentionPolicy.RUNTIME)
+@Target({ElementType.ANNOTATION_TYPE})
+public @interface LinkAnnotation {
+
+    /**
+     * The value of link. In not specified will take value from <code>value()</code>
+     * method of target annotation.
+     *
+     * @return the value of the link to add.
+     */
+    String value() default "";
+
+    /**
+     * This type is used for create an icon for link. Also there is few reserved types such as issue and tms.
+     *
+     * @return the link type.
+     */
+    String type() default CUSTOM_LINK_TYPE;
+}
diff --git a/allure-java-commons/src/main/java/io/qameta/allure/util/AnnotationUtils.java b/allure-java-commons/src/main/java/io/qameta/allure/util/AnnotationUtils.java
index 7f2d388c7..c547d44ca 100644
--- a/allure-java-commons/src/main/java/io/qameta/allure/util/AnnotationUtils.java
+++ b/allure-java-commons/src/main/java/io/qameta/allure/util/AnnotationUtils.java
@@ -16,6 +16,7 @@
 package io.qameta.allure.util;
 
 import io.qameta.allure.LabelAnnotation;
+import io.qameta.allure.LinkAnnotation;
 import io.qameta.allure.model.Label;
 import io.qameta.allure.model.Link;
 import org.slf4j.Logger;
@@ -26,17 +27,18 @@
 import java.lang.reflect.AnnotatedElement;
 import java.lang.reflect.InvocationTargetException;
 import java.lang.reflect.Method;
-import java.util.ArrayList;
-import java.util.Arrays;
 import java.util.Collection;
 import java.util.Collections;
 import java.util.List;
+import java.util.ArrayList;
 import java.util.Objects;
 import java.util.Set;
 import java.util.function.Function;
 import java.util.stream.Collectors;
 import java.util.stream.Stream;
 
+import static java.util.Arrays.asList;
+
 /**
  * Collection of utils used by Allure integration to extract meta information from
  * test cases via reflection.
@@ -64,6 +66,7 @@ public static List<Link> getLinks(final AnnotatedElement annotatedElement) {
         result.addAll(extractLinks(annotatedElement, io.qameta.allure.Link.class, ResultsUtils::createLink));
         result.addAll(extractLinks(annotatedElement, io.qameta.allure.Issue.class, ResultsUtils::createLink));
         result.addAll(extractLinks(annotatedElement, io.qameta.allure.TmsLink.class, ResultsUtils::createLink));
+        result.addAll(extractCustomLinks(asList(annotatedElement.getDeclaredAnnotations())));
         return result;
     }
 
@@ -74,7 +77,7 @@ public static List<Link> getLinks(final AnnotatedElement annotatedElement) {
      * @return discovered links.
      */
     public static List<Link> getLinks(final Annotation... annotations) {
-        return getLinks(Arrays.asList(annotations));
+        return getLinks(asList(annotations));
     }
 
     /**
@@ -88,6 +91,7 @@ public static List<Link> getLinks(final Collection<Annotation> annotations) {
         result.addAll(extractLinks(annotations, io.qameta.allure.Link.class, ResultsUtils::createLink));
         result.addAll(extractLinks(annotations, io.qameta.allure.Issue.class, ResultsUtils::createLink));
         result.addAll(extractLinks(annotations, io.qameta.allure.TmsLink.class, ResultsUtils::createLink));
+        result.addAll(extractCustomLinks(annotations));
         return result;
     }
 
@@ -109,7 +113,7 @@ public static Set<Label> getLabels(final AnnotatedElement annotatedElement) {
      * @return discovered labels.
      */
     public static Set<Label> getLabels(final Annotation... annotations) {
-        return getLabels(Arrays.asList(annotations));
+        return getLabels(asList(annotations));
     }
 
     /**
@@ -129,6 +133,7 @@ public static Set<Label> getLabels(final Collection<Annotation> annotations) {
     private static <T extends Annotation> Set<Link> extractLinks(final AnnotatedElement element,
                                                                  final Class<T> annotationType,
                                                                  final Function<T, Link> mapper) {
+
         return Stream.of(element.getAnnotationsByType(annotationType))
                 .map(mapper)
                 .collect(Collectors.toSet());
@@ -146,6 +151,32 @@ private static <T extends Annotation> Set<Link> extractLinks(final Collection<An
                 .collect(Collectors.toSet());
     }
 
+    private static Collection<? extends Link> extractCustomLinks(final Collection<Annotation> annotations) {
+        return annotations.stream()
+                .flatMap(AnnotationUtils::extractRepeatable)
+                .filter(annotation -> annotation.annotationType().isAnnotationPresent(LinkAnnotation.class))
+                .flatMap(annotation -> AnnotationUtils.toLink(annotation).stream())
+                .collect(Collectors.toSet());
+    }
+
+    private static Set<Link> toLink(final Annotation annotation) {
+        final LinkAnnotation linkAnnotation = annotation.annotationType().getAnnotation(LinkAnnotation.class);
+
+        try {
+            final Method method = annotation.annotationType().getMethod(VALUE_METHOD_NAME);
+            final Object object = method.invoke(annotation);
+            return objectToStringStream(object)
+                    .map(value -> ResultsUtils.createLink("", value, "", linkAnnotation.type()))
+                    .collect(Collectors.toSet());
+        } catch (NoSuchMethodException | IllegalAccessException | InvocationTargetException e) {
+            LOGGER.error(
+                    "Invalid annotation {}: marker annotations should contains value() method",
+                    annotation
+            );
+        }
+        return Collections.emptySet();
+    }
+
     private static Set<Label> getMarks(final Annotation annotation) {
         return Stream.of(annotation.annotationType().getAnnotationsByType(LabelAnnotation.class))
                 .map(marker -> getLabel(annotation, marker))
diff --git a/allure-java-commons/src/main/java/io/qameta/allure/util/ResultsUtils.java b/allure-java-commons/src/main/java/io/qameta/allure/util/ResultsUtils.java
index aad8bcc22..c8e89ea91 100644
--- a/allure-java-commons/src/main/java/io/qameta/allure/util/ResultsUtils.java
+++ b/allure-java-commons/src/main/java/io/qameta/allure/util/ResultsUtils.java
@@ -75,6 +75,7 @@ public final class ResultsUtils {
 
     public static final String ISSUE_LINK_TYPE = "issue";
     public static final String TMS_LINK_TYPE = "tms";
+    public static final String CUSTOM_LINK_TYPE = "custom";
 
     public static final String ALLURE_ID_LABEL_NAME = "AS_ID";
     public static final String SUITE_LABEL_NAME = "suite";
diff --git a/allure-java-commons/src/test/java/io/qameta/allure/util/AnnotationUtilsTest.java b/allure-java-commons/src/test/java/io/qameta/allure/util/AnnotationUtilsTest.java
index baf4f681d..973ce6da6 100644
--- a/allure-java-commons/src/test/java/io/qameta/allure/util/AnnotationUtilsTest.java
+++ b/allure-java-commons/src/test/java/io/qameta/allure/util/AnnotationUtilsTest.java
@@ -23,6 +23,7 @@
 import io.qameta.allure.Issues;
 import io.qameta.allure.LabelAnnotation;
 import io.qameta.allure.Link;
+import io.qameta.allure.LinkAnnotation;
 import io.qameta.allure.Links;
 import io.qameta.allure.Story;
 import io.qameta.allure.TmsLink;
@@ -192,6 +193,18 @@ void shouldExtractLinksFromAnnotationList() {
                 );
     }
 
+    @ResourceLock(value = SYSTEM_PROPERTIES, mode = READ_WRITE)
+    @SystemProperty(name = "allure.link.custom.pattern", value = "https://example.org/custom/{}")
+    @SystemProperty(name = "allure.link.tms.pattern", value = "https://tms.com/custom/{}")
+    @Test
+    void shouldExtractCustomLinks() {
+        assertThat(getLinks(WithCustomLink.class.getDeclaredAnnotations()))
+                .extracting(io.qameta.allure.model.Link::getUrl)
+                .containsOnly("https://example.org/custom/LINK-2",
+                        "https://example.org/custom/LINK-1",
+                        "https://tms.com/custom/ISSUE-1");
+    }
+
     @Epic("e1")
     @Feature("f1")
     @Story("s1")
@@ -277,4 +290,22 @@ class WithLinks {
     public @interface CustomMultiLabel {
     }
 
+    @Retention(RetentionPolicy.RUNTIME)
+    @Target({ElementType.METHOD, ElementType.TYPE})
+    @LinkAnnotation
+    public @interface CustomLink {
+        String value() default "";
+    }
+
+    @Retention(RetentionPolicy.RUNTIME)
+    @Target({ElementType.METHOD, ElementType.TYPE})
+    @LinkAnnotation(type = "tms")
+    public @interface CustomIssue {
+        String value();
+    }
+
+    @CustomLink("LINK-2")
+    @Link("LINK-1")
+    @CustomIssue("ISSUE-1")
+    class WithCustomLink { }
 }