privacy-resources: deprecate USP (prebid#5462)

bretg · web-flow · commit feaf2a8f3deb · 2024-06-27T15:58:50.000-04:00
diff --git a/support/privacy-resources.md b/support/privacy-resources.md
@@ -23,17 +23,19 @@ of user privacy.
 
 ### United States
 
-The IAB's original "US Privacy" standard was designed for the California rules known as CCPA or CPRA. Prebid support for the original USP
-protocol is described:
+To support the complicated US landscape for privacy regulations, the IAB developed the "Global Privacy Protocol" (GPP) and
+technical protocols for the US as a whole and for each state that has privacy regulations. 
 
-- [Prebid.js US Privacy Consent Management Module](/dev-docs/modules/consentManagementUsp.html)
-- [Prebid Server and CCPA/USP](/prebid-server/features/pbs-privacy.html#ccpa--us-privacy)
+- [Prebid.js support for GPP](/dev-docs/modules/consentManagementGpp.html) - GPP is just a container that can hold specific regional protocols.
+- [Prebid US Compliance Support](/features/mspa-usnat.html) - if you do business in the United States, you should talk to your lawyers about whether Prebid's US Compliance modules would be useful in helping to achieve your company's privacy policies.
+
+{: .alert.alert-warning :}
+The 'US Privacy' approach has been deprecated by both the IAB and Prebid.
 
-After more states started making their own privacy regulations, the IAB developed the "Global Privacy Protocol" (GPP) and
-technical protocols for the US as a whole and for each state that has privacy regulations. GPP is just a container that can hold specific regional protocols.
+The IAB's original "US Privacy" standard was designed for the California rules known as CCPA or CPRA.
 
-- [Prebid.js support for GPP](/dev-docs/modules/consentManagementGpp.html)
-- [Prebid US Compliance Support](/features/mspa-usnat.html).
+- [Prebid.js US Privacy Consent Management Module](/dev-docs/modules/consentManagementUsp.html)
+- [Prebid Server and CCPA/USP](/prebid-server/features/pbs-privacy.html#ccpa--us-privacy)
 
 ### Europe
 
@@ -42,9 +44,9 @@ The privacy tools that Prebid has built in support of European rules may help ad
 The IAB defined the Transparency and Consent Framework (TCF) to address European GDPR rules. Prebid support for TCF is described:
 
 - [Prebid.js CMP Best Practices](/dev-docs/cmp-best-practices.html)
-- [Prebid.js GDPR Consent Management Module](/dev-docs/modules/consentManagementTcf.html)
-- [Prebid.js GDPR Enforcement Module](/dev-docs/modules/tcfControl.html)
-- [Prebid Server GDPR Support](/prebid-server/features/pbs-privacy.html#gdpr)
+- [Prebid.js TCF Consent Management Module](/dev-docs/modules/consentManagementTcf.html)
+- [Prebid.js TCF Control Module](/dev-docs/modules/tcfControl.html)
+- [Prebid Server TCF/GDPR Support](/prebid-server/features/pbs-privacy.html#gdpr)
 - [White paper: Prebid Support for Enforcing TCF 2](https://docs.google.com/document/d/1fBRaodKifv1pYsWY3ia-9K96VHUjd8kKvxZlOsozm8E)
 
 ### Canada
