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The 152media Real-time Data (RTD) module enhances programmatic advertising performance by providing contextual and audience-based data at runtime. Integrated into Prebid.js, it enables publishers to:

• Improve bid relevance with enriched targeting data
• Filter unqualified or low-value bid requests
• Leverage AI-based deal optimization

This module is maintained by 152media and requires the global rtdModule to function.

{% include dev-docs/loads-external-javascript.md %}

To include the 152media RTD module in your Prebid.js build:

gulp build --modules="rtdModule,oftmediaRtdProvider"

Note: rtdModule is required as a dependency.

Use pbjs.setConfig to initialize the 152media RTD module with the following syntax:

pbjs.setConfig({
  realTimeData: {
    auctionDelay: 500, // Recommended setting
    dataProviders: [
      {
        name: "oftmedia",
        waitForIt: true, // Ensures data is available before auction starts
        params: {
          publisherId: "0653b3fc-a645-4bcc-bfee-b8982974dd53", // Required: Get this ID from 152media
          keywords: ["red", "blue", "white"], // Optional: Contextual keywords
          bidderCode: "appnexus", // Required: Targeted bidder
          enrichRequest: true // Optional: Adds additional targeting fields
        }
      }
    ]
  }
});

When active, the module appends targeting and/or deal data into the ad unit targeting objects and/or modifies the request payload, depending on the configuration and support by the selected bidder.

For questions, help, or to obtain a publisher ID, please contact hello@152media.com.