{: .table .table-bordered .table-striped } | Asset Code | Description | Macro | |---------------+--------------------------------------------------------------------------------------|-----------------------| | title | The title of the ad, usually a call to action or a brand name. | ##hb_native_title## | | body | Text of the ad copy. | ##hb_native_body## | | body2 | Additional Text of the ad copy. | ##hb_native_body2## | | sponsoredBy | The name of the brand associated with the ad. | ##hb_native_brand## | | icon | The brand icon that will appear with the ad. | ##hb_native_icon## | | image | A picture that is associated with the brand, or grabs the user's attention. | ##hb_native_image## | | clickUrl | Where the user will end up if they click the ad. | ##hb_native_linkurl## | | displayUrl | Text that can be displayed instead of the raw click URL. e.g, "Example.com/Specials" | ##hb_native_displayUrl##| | privacyLink | Link to the Privacy Policy of the Buyer, e.g. http://example.com/privacy | ##hb_native_privacy## | | privacyIcon | Icon to display for the privacy link, e.g. http://example.com/privacy_icon.png | ##hb_native_privicon## | | cta | Call to Action text, e.g., "Click here for more information". | ##hb_native_cta## | | rating | Rating information, e.g., "4" out of 5. | ##hb_native_rating## | | downloads | The total downloads of the advertised application/product | ##hb_native_downloads## | | likes | The total number of individuals who like the advertised application/product | ##hb_native_likes## | | price | The non-sale price of the advertised application/product | ##hb_native_price## | | salePrice | The sale price of the advertised application/product | ##hb_native_saleprice## | | address | Address of the Buyer/Store. e.g, "123 Main Street, Anywhere USA" | ##hb_native_address## | | phone | Phone Number of the Buyer/Store. e.g, "(123) 456-7890" | ##hb_native_phone## |