diff --git a/tools/releaseBuild/azureDevOps/releaseBuild.yml b/tools/releaseBuild/azureDevOps/releaseBuild.yml
index 756f2114d5a..f309431b977 100644
--- a/tools/releaseBuild/azureDevOps/releaseBuild.yml
+++ b/tools/releaseBuild/azureDevOps/releaseBuild.yml
@@ -25,7 +25,10 @@ variables:
     value: 1
   - name: NugetSecurityAnalysisWarningLevel
     value: none
-
+  - name: branchCounterKey
+    value: $[format('{0:yyyyMMdd}-{1}', pipeline.startTime,variables['Build.SourceBranch'])]
+  - name: branchCounter
+    value: $[counter(variables['branchCounterKey'], 1)]
 stages:
   - stage: prep
     jobs:
diff --git a/tools/releaseBuild/azureDevOps/templates/windows-package-signing.yml b/tools/releaseBuild/azureDevOps/templates/windows-package-signing.yml
index e1b5e378def..0ab2724bf30 100644
--- a/tools/releaseBuild/azureDevOps/templates/windows-package-signing.yml
+++ b/tools/releaseBuild/azureDevOps/templates/windows-package-signing.yml
@@ -55,7 +55,12 @@ jobs:
   - powershell: |
       new-item -itemtype Directory -path '$(Build.StagingDirectory)\signedPackages'
       Get-ChildItem "$(System.ArtifactsDirectory)\signed\PowerShell-$(Version)-win-*.msi*" | copy-item -Destination '$(Build.StagingDirectory)\signedPackages'
-    displayName: 'Fake Signing'
+    displayName: 'Fake msi* Signing'
+    condition: and(succeeded(), ne(variables['SHOULD_SIGN'], 'true'))
+
+  - pwsh: |
+      Get-ChildItem "$(System.ArtifactsDirectory)\signed\PowerShell-$(Version)-win-*.exe" | copy-item -Destination '$(Build.StagingDirectory)\signedPackages'
+    displayName: 'Fake exe Signing'
     condition: and(succeeded(), ne(variables['SHOULD_SIGN'], 'true'))
 
   - template: upload.yml
diff --git a/tools/releaseBuild/setReleaseTag.ps1 b/tools/releaseBuild/setReleaseTag.ps1
index 1659dbc74cb..26f97985c04 100644
--- a/tools/releaseBuild/setReleaseTag.ps1
+++ b/tools/releaseBuild/setReleaseTag.ps1
@@ -92,7 +92,7 @@ if($ReleaseTag -eq 'fromBranch' -or !$ReleaseTag)
             $versionPart = $versionPart -replace '-.*$'
         }
 
-        $releaseTag = "$versionPart-daily.$((Get-Date).ToString('yyyyMMdd'))"
+        $releaseTag = "$versionPart-daily$((Get-Date).ToString('yyyyMMdd')).$($env:BRANCHCOUNTER)"
         $vstsCommandString = "vso[task.setvariable variable=$Variable]$releaseTag"
         Write-Verbose -Message "setting $Variable to $releaseTag" -Verbose
         Write-Host -Object "##$vstsCommandString"