diff --git a/run/helloworld/pom.xml b/run/helloworld/pom.xml
index 11bca170d5a..5bc9fb21eec 100644
--- a/run/helloworld/pom.xml
+++ b/run/helloworld/pom.xml
@@ -68,6 +68,16 @@ limitations under the License.
           </execution>
         </executions>
       </plugin>
+      <plugin>
+        <groupId>com.google.cloud.tools</groupId>
+        <artifactId>jib-maven-plugin</artifactId>
+        <version>2.1.0</version>
+        <configuration>
+          <to>
+            <image>gcr.io/PROJECT_ID/helloworld</image>
+          </to>
+        </configuration>
+      </plugin>
     </plugins>
   </build>
 </project>