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README.md

Open Source Project Launch Marketing Playbook

Version: 5.0 (Final) | Author: Iris (生姜iris)

Core Philosophy

The essence of open source: ask developers to contribute influence, ask B2B customers to contribute money 💰. Through SOP operations, an open source launch can generate hundreds to thousands of stars and bring many SMB leads. Prepare your business model before open sourcing, so you can capture the traffic this action brings.

Overall Timeline

Phase Timing Core Tasks
Strategic Planning T-4 weeks Positioning, value proposition, business model
Asset Preparation T-3 weeks GitHub Readme, website, PR article, docs
Channel Preparation T-2 weeks KOL outreach, Reddit accounts, group lists
Team Assignment T-1 week Budget approval, task assignment, communication
Launch Sprint T-3 days Copy confirmation, automation setup, final checks
🚀 Launch Day T-0 Multi-channel concentrated exposure, trigger traffic flywheel
Ongoing Operations T+1 to T+7 100+ daily stars, KOL quote bombing

Detailed Guides

Topic File
Pre-Launch Preparation preparation.md
Launch Day Checklist launch-day.md
Post-Launch Operations post-launch.md
KOL Collaboration List kol-list.md
Channel Resources channels.md
Copy Templates templates.md

Core Targets

Metric Target
Launch Day Stars 500+
First Week Stars 1,000+
Daily New Stars ≥100 (T+1 to T+7)
KOL Quotes 100-150 (within 5 days)
Reddit Posts 3-5 Subreddits per day
Group Distribution 50-100 groups per day